The brand narrative created for the food blogger Ilaria Busato reflects the philosophy of her project La Dispensa Vegana, aiming to demonstrate that vegan cooking can be accessible, flavorful, and enjoyable for everyone, even beginners and children. The visual identity was designed to reflect these values through a fresh, colorful, and welcoming aesthetic, echoing her recipes. The system was developed to function across all digital platforms, including social media channels, website, and future editorial publications. The project involved the creation of the logo, the visual identity system, and its applications across digital and editorial formats.
credits: Lucia Ceddia, Gaia Mastropietro
