Psycle is an app designed to connect and empower the biking community, encouraging citizens to choose sustainable mobility while motivating municipalities to expand cycling services. Traditional bike repairs, even for small fixes, often take too long and discourage regular use. Psycle introduces a network of self-service pit stops across the city, where cyclists can access the tools they need for quick repairs. Each pit stop is visible on the in-app map, which also provides step-by-step tutorials. The project involved designing the app interface and developing a cohesive brand identity extended to social media, merchandising materials and an outdoor campaign.
credits: Elena Burgin, Lucia Ceddia, Federica Mussa, Rutvi Manek
