Reecho is the thesis project developed within the Master's program in Product and Service Design at NABA, Milan. It addresses one of the major challenges in the cosmetics industry: the environmental impact of packaging, often difficult to recycle and discarded after a single use. The project proposes a circular system built around refillable and reusable packaging, supported by digital tools that simplify refilling, returning, and proper disposal. Its name evokes both “eco” and “echo,” symbolizing a continuous cycle in which packaging becomes a renewable resource rather than waste.
The project was nominated as one of the five best thesis projects in Product and Service Design for the NABA Design Awards 2025.
NABA Design Awards 2025 Publication.
